Private property

Recently whilst enjoying a coffee with friends I was asked ‘what is the most important factor when it comes to real estate?’ The first thing that comes to mind is of course location. In a city with very limited land available, that’s a given.

Apart from location there is one other factor think makes an enormous difference to a property’s value – and that is privacy. Put simply, we all want to live near everything but we don’t want it to feel like we do. Location and privacy are inextricably linked; it’s often the properties in the most popular location that have the greatest privacy challenges.

In all my years of selling property, I have to say that one of the most challenging obstacles to overcome when selling a home is when the property is overlooked by another property (or several others). I remember marketing a beautiful multi-million dollar home in Mosman a few years ago that was heavily overlooked by units and when I took the buyers out to the back garden there were people on a balcony listening to music and smoking. This resulted in the buyers asking the dreaded real estate question 'do you have anything else?'

The good news is that if you are thinking of selling, renting or renovating and you have some privacy concerns, there are all sorts of things you can do to counter the issue. In gardens, the obvious answer is landscaping – a nice hedge can instantly change the atmosphere of your outdoor area. In apartments, blinds or frosted glass can keep the natural light coming in and keep peering eyes out.

The key to ensuring you achieve the greatest value for your property is making sure that it appeals to as many potential buyers as possible – and a major part of this is maximising the feeling of privacy and seclusion.

David Murphy owns an independent real estate agency in Sydney’s lower north shore – feel free to call ON 02 9968 2088 or email with questions david@davidmurphy.com.au

'Tis the season

It’s that time of year again, where all of the promises we make to ourselves about how much we will eat (or drink) are forgotten, where busy families re-unite for a traditional roast meal on a scorching hot summer’s day and celebrate Christmas. What a fantastic time of year it is and probably the right time for most of us to remind ourselves just how lucky we are to live in this beautiful city.

Since starting my real estate career in 1999 this has been one of the most extraordinary years I have seen in the domestic property market. In December 2012, the property market was soft, average times on market were prolonged, clearance rates were hovering around 45% and the overall sentiment was negative.

What a difference a year makes…

2013 has seen the property market roar back to life. Self-managed super funds, overseas buyers and record low interest rates have helped to fuel a boom with new price levels being tested and an average clearance rate of around 80%.

Apart from fundamentals, it has to be said that there is something in the Australian psyche about the desire to own your own home and an un-waivering belief that property will always go up in the long term. The one thing I have heard all year is people saying ‘if you are going to live in it for a long time, don’t worry too much about the price.’

If you believe what’s in the media, 2014 promises to be another big year for real estate. SQM’s Louis Christopher has forecasted 15-20% gains for Sydney; and St George banks CEO George Frazis recently commented on prices saying ‘you have got to remember we’ve had 10 years of very subdued activity, particularly in NSW, so theres a lot of catch up occurring.’

One thing this year has proven is that predicting the future is impossible. But isn’t it nice to be heading into the season where friends and family take front seat and predictions on property prices fade into the background.

On a personal note I would like to thank all of my friends, family and clients for their support this year and wish everyone a very Merry Christmas and a safe and happy new year in 2014.

David Murphy owns an independent real estate agency in Sydney’s lower north shore – feel free to call ON 02 9968 2088 or email with questions david@davidmurphy.com.au

 

Don't hide the price.

When you list your home for sale or auction it makes perfect sense to display a price guide. Recent research from realestate.com.au has indicated that properties with a price guide receive 66% more views than properties without. This data is quite consistent from surveys done years ago in the newspapers which suggested that if you had no price guide, you could lose 50% of the buyer enquiry on your property (yes…buyers used to look for properties in the newspaper).

So why do so many properties get listed without a price guide? Some agents suggest that listing without a price allows the market to determine the value. In my experience, this strategy often leads to inconclusive open homes with a lot of the wrong buyers coming. Many sellers are reluctant to list with a price because they don’t want to limit what they could get. This is a fair point, however if you have a price indication you are ensuring that the people that turn up on Saturday are the right buyers (ie can afford the property) and have some idea of what you are looking for. And you can always update the price guide if necessary.

Common sense is often elusive in real estate. When you sell, it’s basically a process of price discovery - if you do not attract interest with a price guide then you have a very clear market reaction. On the other hand, if you have multiple interested buyers then you also have a clear market reaction. The strategy from there is up to you and your agent.

One warning that should be heeded is to avoid over pricing your property. I would go as far to say that the only thing worse than no price is a price that is too high. Why? When your property hits the market it is worth the most in the first few weeks of listing; it's fresh and all of the best buyers want to see it. If you list at too high a price you may repel the best buyers and have to lower the price – clearly this will send a negative signal and potentially attract buyers looking for a 'bargain'.

The other thing to consider in the digital age is your digital footprint. In his recent (excellent) book ‘Real Estate Uncovered’ property writer Peter O’Malley refers to the importance of being aware of your digital footprint. The internet never forgets and potential buyers are likely to google your property - if they see it's been for sale for a while at different price points this will certainly weaken your negotiating position.

Ask yourself when you are looking to buy, which properties do you pay most attention to? A major law of marketing is to make your product easy to buy, this seems like common sense to me. David Murphy owns an independent real estate agency in Sydney’s lower north shore – feel free to call ON 02 9968 2088 or email with questions david@davidmurphy.com.au

 

 

Getting gazumped.

By definition getting ‘gazumped’ means when you have a verbal agreement with a seller of a property, another buyer then offers more and then you are informed that the property has been sold. You have not been given the chance to match or better the offer, gazumped. Heartbreaking.

According to research the average home buyer searches for approx 85 days before signing on the dotted line. Saturdays are ruined with frustration, traffic jams and false advertising. The amount of time and money that is wasted is on searching for property simply staggering.

When you actually find the right home the feeling is indescribable. It really stuck with me when recently a client of ours said to me ‘the moment I walked in the door I just knew this was my new home, after 6 months of looking I knew immediately.’

 If finding the right home is a great feeling then being gazumped is the absolute opposite. Admittedly, agents often deal with buyers without remorse but the fact is at the moment it’s a sellers market and as a buyer you are very vulnerable.

Until the contract is physically exchanged the property is on the public market. A verbal agreement is not legally binding and until exchange both you and the seller can pull out of the deal without penalty. Sometimes just before exchange buyers find a better home at a better price and change their minds, equally sometimes sellers get made a last minute offer that is much better and have the right to take it.

An ethical agent (and seller) will normally give the original buyer the opportunity to match or better the new offer but this often doesn’t happen. This is a critical point, if another buyer makes a better offer and you are given the chance to match it and you refuse – you haven’t been gazumped, you have been out bid. Its easy to slam the owners for reneging on a deal but ask yourself what you would do if you were about to sell for $1.1Million and then you were offered another $50,000?

 By law estate agents must submit all offers to their clients and for some mystical reason whenever a property is close to being sold more buyers seem to come out of the woodwork. Recently we had a large prestigious home for sale for 5 months with no interest, finally a buyer showed up…2 days later another appeared and suddenly it was a heated battle to secure the property.

 So what’s the solution? Be prepared, have your finances in order and when you see the home you want don’t haggle too much. I know dozens of people that regret missing the right property over a few thousand dollars and very few that regret paying a premium for their dream home.

Boom or bubble?

Earlier in the year I saw the property writer Terry Ryder speak at a training conference and he openly declared to the audience that house prices were about to rise, I have to admit I didn’t believe him. Ryder spoke of a rise in residential rents and sales activity, an increase in investment loan applications and a general improvement in sentiment and so on….it turns out he was 100% right.

There is no doubt that the freight train that is the Sydney property market has been on the move this year and prices in many areas have sky rocketed. I have been selling property for over 15 years and the current climate reminds me of mid 2003 when the market was on fire (late 2003 was very different).

High auction clearance rates, packed open houses and lightning fast sales are all hallmarks of a white hot property market…hang on…I’m a bit confused?

On one hand we read that the Australian economy is in a precarious position and on the other property prices are soaring?! China is slowing down meaning the faster part of our 2 speed economy is in danger. Shouldn’t this mean we should all be a little cautious?

The bulls say that there is a shortage of property and new housing and as a result prices will continue to rise. The bears on the other hand point to housing affordability in comparison to global markets and point out how far prices could fall here.

One thing is certain, predicting what will happen in the future is impossible but in my humble opinion I think we should all be a little bit careful. Low interest rates are tempting buyers into the market but my guess is that they won’t be at record lows forever. I’m certainly no economist but if the job market is softening, China is slowing and rates have never been lower you should have a good think before you sign on the dotted line.

There is never a bad time to buy a family home that you can afford but affording it means factoring in that things will change, that’s one prediction that I am happy to make.

David Murphy owns an independent real estate agency in Sydney’s lower north shore – feel free to call ON 02 9968 2088 or email with questions david@davidmurphy.com.au

 

Try before you sell

If you were going to buy a car, you wouldn’t dream of handing over the money before you took it for a drive…so why wouldn’t you test a real estate agent before you hired them?

It is often estimated that the difference between a good agent and a bad agent can be the difference of 5-10% on your sale price, if you look at the average cost of property in Sydney then that’s a huge difference to what may or may not get.

How do you ‘test drive’ an agent? How do you really know who your hiring? Sure, when the agent came in to meet you they were charming, said hi to the kids, patted the dog and made you feel wonderful about your home but is this really the same person that is going to be talking to the potential buyers when you are not there?

How do you find out? Easy…before you choose an agent just pretend you are a buyer. It stands to reason that a good selling agent will be good to buyers, they will follow up and point out positives for the properties they are selling. Believe it or not, a lot of agents don’t even call the buyers that come through your open house…fact.

Before even inviting an agent to discuss your home or investment property call a few agents and ask them about a property they are selling – its crucial that you don’t tell them that you are a potential seller! Ask questions like ‘why are the owners selling?’ How much is it? And perhaps the best one of all ‘what do you think they would take?.’ Just by asking these simple questions you will really get a feel for what kind of agent they are. Many agents will say things like they have bought another house, they have to sell, it’s a divorce, the price is a probably a bit high etc etc…..at this stage alarm bells should start ringing.

After you have narrowed down to 2 or 3 agents that pass the above test, go and visit an open house, assess how the property is presented, how the agent is presented and then simply wait…did they call you back?

Warning this type of mystery shopping may shock you, so be prepared.

David Murphy owns an independent real estate agency in Sydney’s lower north shore – feel free to call ON 02 9968 2088 or email with questions david@davidmurphy.com.au

 

Avoiding the buyer blues...

Most of the articles we have written in the past have been focused on helping people who want to sell. That’s probably no accident as real estate agents (myself included) are obsessed about helping and finding sellers.

This month I wanted to write something that focused on arguably the most mistreated and neglected creature in the real estate market – the buyer.

If you are a buyer out there in today’s market, I don’t envy you. The market is white hot, agents are back to boom time attitudes and it’s almost impossible to work out what a property is worth let alone what it looks like in real life (thanks to wide angle lenses).

Let’s face it – it’s a sellers’ market, and unfortunately if you’re a buyer, that makes life pretty tough. So where do we start?

Firstly, if you are looking to buy a home or an investment property – research is paramount. In my view, the best thing you can do is choose an area and get to know it inside out. It’s very difficult, and can be a disservice, to compare apartments in Kirribilli to houses in Killarney Heights – it will just confuse you. Find out what key attributes affect values; for example, being close to the train station in Waverton is as important as being near a ferry wharf in Neutral Bay. Researching a specific area will empower you to make a quick buying decision when you find the right property – and believe me, in this market you have to be quick.

Secondly, get ready before you start looking. Ensure your finances are in order and have a good conveyancer and/or solicitor ready to go. The best buyers get the best properties and that’s because they are ready. It’s no secret that sellers and agents won’t wait if there is a ‘bird in the hand.’

Finally, get realistic. Often people talk about sellers being unrealistic but there are a lot of buyers walking around week in and week out looking for a property at a price that doesn’t exist in the current market. Subscribe to house price reports, keep track of recent sales, and I’m sad to say this but be skeptical about what selling agents say with price guides. If it sounds too cheap to be true, then it probably is.

If you look in a specific area and a particular price range, it won’t be long before you are very familiar with that part of the market. And if you know your stuff and are ready to buy you will invariably save yourself months of heartache and hard earned savings (eg you won’t be spending money doing due diligence on properties that you can’t afford).

 A final word: be patient and be prepared to pay a good price for a good property -  if you don’t someone else will!

 

 

David Murphy owns an independent real estate agency in Sydney’s lower north shore – feel free to call ON 02 9968 2088 or email with questions david@davidmurphy.com.au